It’s a Fort Worth first for both brands
Marine Layer is a lifestyle apparel brand for men, women and children with a line of sustainable, custom-made pieces in soft fabrics. Named “the softest shirts around” by Men’s Journal, Marine Layer’s selection spans T-shirts, sweaters, outerwear, swim, active apparel and more. The brand’s more than 100 custom fabrics are made with MicroModal, a signature fiber made from recycled beechwood. Pieces are produced ethically and sustainably in California and overseas.
The 1,550-square-foot store will open in June at 1701 River Run next to the newly opened Bluemercury, a makeup and skincare specialty store.
“We’re excited to come to Fort Worth, and WestBend’s location, vibe and tenant mix were a big draw,” said Marine Layer founder Michael Natenshon. “It was a natural fit.”
The Marine Layer story began in 2010 in San Francisco when Natenshon sought a new T-shirt as soft as the beloved old tee his girlfriend had thrown in the trash. After taking over a year to perfect a custom fabric, Natenshon released Marine Layer’s first batch of tees. The brand has since grown to include numerous apparel categories and 34 stores around the U.S.
Texas Standard is a men’s premium clothing brand designed and developed in Texas, billed as the outfitters of the Texas gentleman. It will open a pop-up shop as part of the new Pop Up program recently launched by WestBend’s developer, Trademark Property Company. The Pop Up program is designed to offer emerging and e-commerce brands the opportunity to generate revenue, increase brand awareness and engage with customers in a brick-and-mortar format.
“We have some incredible retail partners throughout the state, and we love meeting our customers face to face. A pop-up shop is the natural progression for our business,” said Texas Standard co-founder Christine Bagot. “The timing could not be more perfect with big events like the Fort Worth Invitational, TCU graduation and Father’s Day just around the corner.”
Texas Standard was founded in 2016 with a quality-first mindset, driven by the belief that Texans deserve clothing that represents who they are and where they’re from. The brand offers a selection of sports shirts, polos, T-shirts and accessories for men that feature the signature barbed wire emblem. Ten percent of the company’s profits are donated to Texas-focused charities as part of its Ten for Texas initiative to give back to communities around the state.
The 787 square-foot store will open on May 10 at 1653 River Run between Drybar and BONOBOS.
Developed by Trademark Property Co., WestBend is a 278,000-square-foot mixed-use development located on the Trinity River in Fort Worth’s University District. WestBend recently completed phase I of a major redevelopment adding new retail, restaurants, office space, property amenities and a public art program. Tenants include Bluemercury, Bonobos, CorePower Yoga, Dear Hannah, Drybar, East Hampton Sandwich Co., HG Sply Co., Pax & Parker, Popbar, Silver Fox, Susiecakes, Tyler’s, Warby Parker, Woodhouse Day Spa, Zoë’s Kitchen and the River Plaza office tenants. For more information, visit westbendfw.com or follow WestBend on Facebook, Twitter and Instagram.
ABOUT TRADEMARK PROPERTY CO.
Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Having celebrated its 25th anniversary in 2017, Fort Worth, Texas-based Trademark has invested in or developed more than 11.8 million square feet of retail and mixed-use assets worth more than $2.5 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.6 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit trademarkproperty.com or interact on Facebook, Twitter and Instagram.
ABOUT MARINE LAYER
Marine Layer is a San Francisco-based independent retailer that has redefined soft through a line of sustainable, custom-made fabrics. Founded in 2010, Marine Layer was born when CEO Michael Natenshon sought a new T-shirt as soft as the beloved old tee his girlfriend had thrown in the trash. After taking over a year to perfect a custom fabric, Natenshon released Marine Layer’s first batch of tees. What began as a men’s T-shirt line is now a lifestyle apparel brand for men and women that celebrates a 7-day weekend lifestyle with soft fabrics and easy-to-wear styles. Marine Layer is committed to creating quality clothing that’s responsibly made in the US and abroad. Learn more at marinelayer.com.
ABOUT TEXAS STANDARD
Texas Standard is a men’s apparel line founded with a simple mission: to stand apart as the premium clothing brand Texans can call their own and make the Lone Star State a better place while doing so. Launched by Drew and Christine Bagot in 2016, the company was born out of the couple’s love and pride for their home state of Texas and its rich legacy. The company places a heavy emphasis on philanthropy; Texas Standard is proud to donate 10% of its profits to leading Texas-focused charities across the state. For more information, visit texas-standard.com.